Instagram: From 0 to $1B Value in 551 Days

Instagram: From 0 to $1B Value in 551 Days
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Now and then, a startup with a simple yet original concept becomes in blink of an eye, the new muse of the Internet and eMarkting landscape. The Muse du jour is called Instagram, a small company of 13 people, started less than two years ago with the idea that people taking pictures with their iPhones will probably need some kind of mobile FlickR to share their photos. “Instagram was initially supported on iPhone, iPad, and iPod Touch; in April 2012, the company added support for Android camera phones running 2.2 (Froyo) or higher. It is distributed via the iTunes App Store and Google Play.”

Launched in October 2010, Instagram allowed users to take a photo, apply a digital filter to it, and then share it on a variety of social networking services, including Instagram’s own.

As a sign of its imminent success, Apple Inc. named last December, Instagram “App of the Year” for 2011.

Whether Facebook’s acquisition was sound and fitting its expansion strategy in the mobile realm is a debatable question. But it’s always amazing to see how much a company is ready to pay for an acquisition to counter its competitors. That being said, as stated by the Online MBA Program website, this provides a good case “on how to make a product people want and how to market your product successfully.”

Underneath, an animated graphic that highlights the particularities of Instagram, the company that went from 0 to $1 Billion value in 551 days.

Purchase of Instagram
Created by: Online MBA Programs

For the non-animated stand-alone graphic, click here

Sources: Online MBA Programs / FlickR

Photo Credits: Instagram and facebook logo By / FlickR