Geo-Localization & Marketing: Facebook could be interested in Loopt

Geo-Localization & Marketing: Facebook could be interested in Loopt
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“Rumors are swirling that Facebook’s looking to purchase location-aware social net Loopt. It makes perfect sense, given the sudden arrival recently of Google’s Buzz mobile, which is location-aware from the get-go. Facebook’s playing catch-up.

According to TechCrunch Facebook is busy doing due diligence on the potential deal, indicating that the idea is in its very early stages. And at such a point in deals like this, before negotiations have really kicked off, it’s usual for everything to be shrouded in secrecy. Hence Loopt refused to comment, and Facebook simply trotted out the party line “we don’t comment on rumor and speculation.”

Via Fast Company: http://www.fastcompany.com/1562563/loopt-facebook-acquisition-rumor-location-based-advertising-social-networking