Mobility, Geolocalization & Marketing: New Apple Patent Hints to new iPhone feature

Mobility, Geolocalization & Marketing: New Apple Patent Hints to new iPhone feature
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In October 2009, Apple stunned many in and outside of the Mac community with a patent about an Apple hardware subsidizing plan that would in effect consist of an enforceable ad program mechanism.  The straight forward deal would be simple: if you want a subsidized iPhone or even a free one, for example, then you’ll have to abide by some rather basic rules involving interaction with ads that would periodically appear on your system. Why this initiative-to-be upset so many people is still a mystery to me. Then on December 21, yet another patent surfaced indicating that Apple would put ads on media players accessing Apple’s App Store.

On January 4, AllThingsD, Kara Swisherbroke the news about Apple buying Quattro Wireless which quickly spread throughout the Mac community via sites like MacSurfer, 9 to 5 Mac, MacDailyNews and others. In hindsight, we now see that Apple’s patents actually provided us all with a clear heads-up on a new direction that Apple was considering for internet services. In context, yesterday’s published patent added yet another twist in the wireless ad game. While the patent begins with providing touch screen based media player users with a rather valuable method of creating highly functional contact icons for their home page, it quickly shifts to exposing Apple’s ulterior motives relating to ad placements. Though to be honest, it could end up being a nifty idea, really.”

Source & Full Article from Patently Apple: http://www.patentlyapple.com/patently-apple/